Date: Friday, June 17th, 09:30--12:10
Location: conference room of School of Physical Education, Liu Lin Campus
The public lecture
Professor: Laurence Chalip
University of Illinois
The unique challenges for Chinese teams and leagues, three key strategic objectives when building fans, the tools you can use to achieve these ends.
The Particular Challenge in China
Why this is costly to Chinese sport industry?
Key Strategic Challenges
Build a sense of relationship with the community.
Develop a sense that fans have a personal relationship with the team.
Creat a festive sense for your events, etc.
Before：Bi-weekly Seminar(84): Center for China’s Governmental Auditing Research
Next：Market research and analysis of physical education