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Route exploration of the interactive development of sports industry and sports fans

Date: Friday, June 17th, 09:30--12:10

Location: conference room of School of Physical Education, Liu Lin Campus

The public lecture

Given by

Professor: Laurence Chalip

University of Illinois


The unique challenges for Chinese teams and leagues, three key strategic objectives when building fans, the tools you can use to achieve these ends.

The Particular Challenge in China

Why this is costly to Chinese sport industry?

Key Strategic Challenges

Build a sense of relationship with the community. 

Develop a sense that fans have a personal relationship with the team.

Creat a festive sense for your events, etc.       

Before:Bi-weekly Seminar(84): Center for China’s Governmental Auditing Research

Next:Market research and analysis of physical education


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