Date: Friday, June 17th, 09:30--10:50
Location: conference room of School of Physical Education, Liu Lin Campus
The public lecture
Professor: B. Christine Green
university of Illinois
1. Contingency framework for Market Planning.
2. Why bother with research? The reasons including Figure out target market, analyze environment, understand customer needs, target promotions and benchmarking
3. Take Texas Volleyball, Frank Erwin Center, Gregory Gym as examples.
4. Atmosphere and Entertainment study
5. Incremental Changes
Before：Route exploration of the interactive development of sports industry and sports fans
Next：Project Selection with Sequential Search and Cheap Talk