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Market research and analysis of physical education

Date: Friday, June 17th, 09:30--10:50

Location: conference room of School of Physical Education, Liu Lin Campus

The public lecture

Given by

Professor: B. Christine Green

university of Illinois


1. Contingency framework for Market Planning.

2. Why bother with research? The reasons including Figure out target market, analyze environment, understand customer needs, target promotions and benchmarking

3. Take Texas Volleyball, Frank Erwin Center, Gregory Gym as examples.

4. Atmosphere and Entertainment study

5. Incremental Changes

Before:Route exploration of the interactive development of sports industry and sports fans

Next:Project Selection with Sequential Search and Cheap Talk


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