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Academic Lecture: The Business Model of Disney

Topic The Business Model of Disney

SpeakerProfessor Keith Niedermeier, Wharton School, University of Pennsylvania & Indiana University

TimeBeijing time 21:00-22:00 PM, November 11, 2021 (Thursday)

Virtual PlatformZOOMMeeting ID819 1205 9359

Organizers SWUFE- UD Institute of Data Science at SWUFE Office of International Exchange and Cooperation, Research Office

Speaker’s Profile

Keith Niedermeier is a clinical professor of marketing in the Kelley School of Business, Indiana University, Bloomington whose research focuses on consumer decision-making, branding, retail, investor philosophy, and marketing. He previously directed the undergraduate marketing program and was an adjunct professor of marketing at the Wharton School at the University of Pennsylvania for 16 years. His research has been published in the Journal of Public Policy & Marketing, Journal of Personality and Social Psychology, Journal of Research in Interactive Marketing, Journal of Applied Social Psychology, Psychology, and Marketing. He is also co-author of two books: "Marketing for Financial Advisors" and "Statistical Analysis of Longitudinal Categorical Data in the Social and Behavioral Sciences."

Lecture Preview

Students will gain the skills to critically analyze the types of business cases used in top business schools around the world. Most major business schools around the world use cases in their undergraduate and MBA curriculum. This seminar will analyze aspects of a business case and practice skills necessary for case solving. You will learn the case method, understand the structure of cases.

1. Introduction and overview

2. The history of Disney

3. Understanding Disney’s unique business model

4. Disney’s challenges in 2021 (Quest for Creative Content, Technological Disruption, International Expansion)

5. Frameworks and options: How can we use business frameworks to help Disney decide how to move forward (MECE, VRIO, Competitive Analysis, etc.)



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