From April 12 to 13, the 2025 International Conference of Marketing Science and Innovation was successfully held at the Guanghua Campus of Southwestern University of Finance and Economics (SWUFE), under the theme “New Quality Productive Forces and Digital-Intelligent Innovation in Marketing.”
The conference was co-hosted by the Conference Committee of Marketing Science and Innovation, the Marketing Research Association of Chinese Higher Education Institutions, and SWUFE, with joint organization from Zhejiang Gongshang University and its Modern Business Research Center, a Key Research Base for Humanities and Social Sciences of the Ministry of Education. Over 800 scholars and industry professionals from China and abroad attended the event.
The conference featured 11 keynote forums and 69 parallel sessions, covering hot topics such as digital-intelligent marketing, consumer behavior, and AI-powered market growth. Distinguished speakers included Zhou Zheng and Chu Junhong from the University of Hong Kong, Sharon Ng from Nanyang Technological University, Zhou Xinyue from Zhejiang University, Tian Lin from Fudan University, Li Xiaoling from Chongqing University, He Kaibin (Co-founder of Credamo), and experts from top universities such as Huazhong University of Science and Technology, Central University of Finance and Economics, University of International Business and Economics, National University of Singapore, City University of Hong Kong, Shanghai Jiao Tong University, and Harbin Institute of Technology.
Additionally, editors-in-chief of leading academic journals were invited to discuss publishing cutting-edge research, and representatives from 10 universities conducted recruitment presentations for prospective employers.
